![]() ![]() ![]() This makes a lot of sense when you analyze it. It turns out that shorter forms produce a greater, overall number of conversions, but longer forms produce more high-quality conversions. While shorter forms certainly increase conversions, that doesn’t tell the whole story because it’s the exact type of conversion that you should care about-not just more conversions in general.Īccording to HubSpot, you should design your forms to have more fields if you want to capture more high-quality info from your site visitors. In this case, conventional wisdom is wrong. There are even specific case studies backing this up, such as the famous Expedia example, where the company shortened its contact form by one field and got $12 million in extra profit.Ĭertainly, this means that forms should always be shorter, right? Conventional wisdom can’t be wrong, can it? ![]() You’ll lose leads and customers who don’t want to bother with taking the extra time to fill out more fields. When you design longer forms, you’ll actually get more of another kind of conversion, thus proving that longer web forms increase conversions as well!Ĭonventional wisdom in web design says that you have to avoid designing web forms to be long because they hurt your site’s conversion rates. ![]()
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